浏览器/服务器模式下旅游产品网络营销设计

Network Marketing Design of Tourism Products of under Browser/Server Mode

在信息化时代的背景下,为了增强旅游行业竞争力,设计基于浏览器/服务器(Browser/Server)模式的旅游产品网络营销平台.为了进一步优化旅游产品的网络营销,该平台使用了推荐系统和基于位置服务(LBS)的相关技术,为用户提供个性化的旅游产品.在设计个性化推荐算法的过程中,综合考虑了用户交易历史、产品的类别、商家的信誉等方面,实现向目标顾客推荐最合适的旅游产品的目标.

In the background of information age,in order to enhance the competitiveness of tourism industry,a network marketing platform for tourism products based on browser/server(Browser/Server) mode is designed in this paper. In order to further optimize the network marketing of tourism products,the platform uses the related technologies of recommending system and location based service(LBS) to provide personalized tourism products for users. In the process of designing personalized recommendation algorithm,we take account of the history of user transactions,product categories,reputation of merchants and so on,and achieve the goal of recommending the most suitable tourism products to target customers.