西方文化产业视野下的快感理论及反思

Pleasure Theory and the Reflection on It from the Perspective of Western Cultural Industry

20世纪西方快感理论勃兴的背后是文化产业的繁荣。文化介入经济领域,大众消费时代到来,对感性的尊重,对文化的重新定义,西方文论理性-感性场域中的美感,被文化-政治经济语境中的快感取代。如何认识并处理快感,成为西方文化产业的核心问题。自精神分析学派开始,作为生命体验的快感,被西方学者确立为资本主义文化产业的动力源泉。作为一种社会再生产方式和经济策略,快感成为消费者意义表达、身份认同和政治诉求的主体性力量。值得反思的是,快感的虚幻性以及资本主义意识形态对快感的操纵也是伴随文化产业发展的深层痼疾。

Behind the boom of western Pleasure Theory in the 20th century is the prosperity of cultural in- dustry.With the cultural intervention in economic field,the arrival of the era of mass consumption,and the respect to emotion,culture is redefined;and the rational-perceptual aesthetic sense in western literary field is with p school replaced by the pleasure in the culture-political-economic context.How to understand and deal easure has become a core issue in western cultural industry.Since the beginning of psychoanalysis pleasure,as life experience,has been established as the source of power of capitalist cultural in- dustry.As a way of social reproduction and economic strategy,pleasure has become the subjective force of consumers"expression of meaning,identity and political demands.What is worth reflecting is that the illusory nature of pleasure and the manipulation of pleasure by capitalist ideology are also the deep-seated chronic diseases accompanying the development of cultural industry.