新媒体时代政府网络舆情治理模式创新研究

Governance Mode Innovation of Public Opinion in New Media Era

【目的/意义】随着互联网技术的广泛应用,新媒体的强势崛起带来全新的网络传播生态,分析新媒体时代网络舆情特点与演化规律,提出网络舆情治理创新路径,有效提升政府网络舆情应对与治理能力。【方法/过程】从网络舆情及其治理的概念与属性出发,阐发当前政府网络舆情治理困境,基于协同治理理论,探析网络舆情治理创新的具体实施策略。【结果/结论】新媒体时代,政府舆情治理应从网络管控转变为网络治理,创新治理理念;从单一到多元,形成多元主体协同治理模式;从线性到系统,构建"三位一体"的网络舆情治理机制。

[Purpose/significance]With the wide application of Internet technology,the strong rise of new media has brought a new network communication ecology.This paper analyzes the characteristics and evolution of network public opinion in the new media era,proposes the path of network public opinion governance innovation,and effectively improves the government's network public opinion response and governance capabilities.[Method/process]Starting from the network public opinion and its governance,the current government governance dilemma is elucidated.Based on the theory of collaborative governance,analyzes the implementation strategies of online public opinion governance innovation.[Result/conclusion]In the new media era,the government's public opinion governance should be transformed from network management to network governance,innovative governance concepts.From single to multiple,form a multi-subject collaborative governance model.From linear to system,build a "trinity"network public opinion governance mechanism.