基于认知行为学的旗袍廓形感知评价研究

Study and Evaluation of Cheongsam Silhouette Perception Based on Cognitive Behavior

将心理学的研究方法—认知行为学应用于廓形感知评价研究,以90款不同裙长、衣身廓形和袖长的旗袍作为研究对象,采用E-prime软件对旗袍的美感度、时尚度、适穿性进行评价。结果表明:旗袍的裙长和衣身廓形对美感度评价具有主效应,且2者存在交互作用;旗袍的裙长、衣身廓形和袖长对于时尚度评价存在主效应,且相互之间不存在交互作用;旗袍的裙长、衣身廓形和袖长对于适穿性评价存在主效应,其中裙长和衣身廓形对适穿性评价存在交互作用。旗袍的裙长、衣身廓形和袖长的不同组合方式会影响人们对美感度、时尚度、适穿性的评价,这为设计开发不同感性需求的旗袍提供参考。

The research method of psychology-cognitive behavior was applied in evaluation of silhouette perception. 90 cheongsam pictures with different dress length,body shape and sleeve length were chosen as the objects of study. E-prime software was used to evaluate aesthetic perception,fashion sense,wearing adaptability perception of cheongsam. The results show that the dress length and body shape have main effect on evaluation of aesthetic perception,and there is an interaction effect between them; the dress length,body shape and sleeve length have main effect on evaluation of fashion sense,and there is no interaction effect between them; the dress length,body shape and sleeve length have main effect on evaluation of wear adaptability,and there is an interaction effect between dress length and body shape. Different combinations of dress length,body shape and sleeve length influence on evaluation of aesthetic perception,fashion sense and wearing adaptability,and this provides a reference for the design of cheongsam with difference emotional needs.