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新时期油品销售应聚焦供给端优化

Oil Sales Should Focus On Supply-Side Optimization In The New Period
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摘要 随着油品市场需求出现拐点且市场准入不断放宽,油品终端竞争更趋激烈,加油站之间"价格战、阵地战"此起彼伏,一些加油站盈亏失衡,越来越冲击销售企业的创效能力。本文基于价格竞争加剧背景,从供给端企业角度,研究了积极推进供给端优化创效的内涵和意义,提出了企业内部、企业间,以及市场供给端优化创效的具体方案,开展了市场竞争优化案例分析,有利于销售企业打好打赢"市场、份额、效益"攻坚战,实现更高质量、更可持续发展。 With the emergence of inflection points in oil market demand and the continuous relaxation of market access, the competition of oil product terminals is becoming more intense, and "price wars, positional battles" among gas stations rise and fall one after another. Some gas station profit and loss imbalance, more and more impact on the sales enterprise's ability to create results. Based on the background of intensified price competition, this paper studies the connotation and significance of actively promoting the optimization of supply-side efficiency from the point of view of supply-side enterprises, and puts forward the concrete scheme of optimizing and creating efficiency within enterprises, among enterprises and on the supply side of the market. The case study of market competition optimization is helpful for sales enterprises to win the battle of "market,share and benefit", to achieve higher quality and more sustainable development.
出处 《中国石油企业》 2018年第11期83-85,109,共4页 China Petroleum Enterprise
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