摘要
在互联网的世界里,鼠标轻触的那一刻我们就与这个世界联系起来了,在与世界相连的同时,每个人的信息也在无意识的状态下留在了互联网的大数据库中。数据库像鹰眼般无时无刻监视着网络世界的一切,并快速形成一个由信息技术完成消费控制、由消费行为建构符号意义的社会。以网络购物为切入点,以福柯的话语理论及鲍德里亚的消费理论、符号学原理为基础,分析网络消费中全景监狱的权力阶层与话语体系,以期通过调查数据最终阐释消费社会对个体消费意识的符号建构。
On the internet,with just one click we are linked with the world.While linking with the world,each individual unconsciously left his or her information in the big database on the internet. Like an eagle,the database keeps an eye on all happenings on the internet,and develops swiftly into a society of consumption control through IT and the construction of symbolic meanings through con sumption behaviors.Starting with online shopping,based on Foucauldian discourse theory,Baudril lard's consumptiontheory and semiotic fundamentals,the article analyzes the power hierarchy of the Panopticon and discourse system in online consumption.Based on this analysis,by using questioners and Likert scale results,the article tries to interpret the semiotic construction of individual awareness in consumption society.
作者
朱杰
李洪力
Zhu Jie;Li Hongli(School of Journalism and Communication,Northwest Minzu University,Lanzhou,Gansu,730030;Beijing Time Limited,Beijing,100080)
出处
《西北民族大学学报（哲学社会科学版）》
CSSCI
2018年第6期164-172,共9页
Journal of Northwest Minzu University(Philosophy and Social Sciences)
基金
国家社会科学基金项目"新媒体语境下‘河西走廊’多民族地区政治传播研究"(项目编号:16BXW076)
关键词
网络消费社会
全景监狱理论
个体意识
数据库
online consumption society
panoramic prison theory
individual awareness
database
