“互联网+”背景下冰雪运动的推广与实践对策

The Promotion and Practice Countermeasures of ice and Snow Sports Under the Background of “Internet + ”

随着全民健康运动的广泛开展,冰雪运动逐渐从小众层走向大众层,成为公众喜爱的一种运动方式。在"互联网+"背景下,冰雪运动的开展获得新的契机,虽然这项运动的推广与普及刚刚起步,但是已经具备了一定的推广基础和受众基础。将重点分析"互联网+冰雪运动"的推广形式,结合互联网平台、网络社区、运动APP等建立起更广泛的推广途径,从政策中发掘推广助力,促进冰雪运动的健康有序发展,让公众在参与冰雪运动当中获得健康和快乐。

With the widespread development of the national fitness sport,the ice-snow sports is gradually taken part in by the mass and has become a popular sport mode. In the background of"Internet + ",the ice-snow sports has gained more new development opportunity and has a certain basis for promotion and mass,although its promotion and popularization are just beginning. The paper’s emphasis is laid on the analysis of the promotion forms of Internet + ice-snow sports. It suggests combining Internet platform,network community and sports APP to establish a more extensive way of promotion,exploring the promotion assistance from policy. The purpose is to promote the healthy and orderly development of ice-snow sports,and let more people get health and happiness in the ice-snow sports.