我国滑雪机械设备市场的调查研究

Investigation and Research on China's Ski Machinery Equipment Market

我国滑雪机械设备是滑雪产业的有机组成部分,对我国滑雪运动的发展起着重要的影响作用。研究表明我国滑雪机械设备市场存在技术开发创新能力不足、后期保障服务不到位、进口机械设备价格不够透明、机械设备市场营销手段落后等诸多问题。滑雪机械设备相关的科研人员与从事滑雪机械设备使用及维护保养的专业人才缺失,生产商对机械设备的资源投资少,宣传力度缺乏,质量高的正规产品没有统一化,进口的国外产品销售商价格定位不标准是产生上述问题的主要原因。提出积极引进国外先进的生产技术,加大国内研发和大资金投入的政策支持力度等一系列促进我国滑雪机械设备市场健康发展的措施。

China’s skiing machinery and equipment is an organic part of the ski industry and plays an important role in the development of skiing in China. Research shows that China’s ski machinery equipment market has insufficient technical development and innovation capabilities,late guarantee services are not in place,the price of imported machinery and equipment is not transparent enough,and the marketing methods of mechanical equipment are backward. The scientific research personnel involved in ski machinery and equipment and the use of ski equipment are lack of professional talents. The producers have less investment in mechanical equipment resources,lack of publicity,and the quality of regular products is not unified. The price of imported foreign product sellers Non-standard positioning is the main reason for the above problems. It proposes a series of measures to promote the healthy development of China’s ski machinery market,such as actively introducing foreign advanced production technology,increasing domestic research and development and policy support for large capital investment.