新媒体环境下新闻写作文本特征探析——基于微信客户端的研究

Text Features of News Creating in the New Media Environment——Research on the Characteristics of News Text Based on We Chat

伴随着微信公众号功能的不断完善,微信公众平台已经成为各新闻媒体全新的信息传播平台。现在的新闻公众号已经不仅仅是传统的报纸、电视等媒体形式的补充,它甚至以鲜明的语言特色、多元的表达方式独立于传统媒体,形成自己的风格。本文在多家中央级微信公众号所推送新闻文本的结构特点、语言特点和内容分析的基础上,探讨新媒体环境下的新闻文本特征,并分析这些现象出现的原因。通过分析得出,社会经济发展水平、媒体之间的多元竞争、受众的需求变化和媒介技术的发展均在不同层面上影响当下乃至未来的微信新闻文本特征。

With the continuous improvement of the WeChat public account function,the WeChat public platform has become a new news information dissemination platform for all news media.The current public account number is not only a supplement to the traditional media,such as newspapers and television.It even forms its own style with its distinctive language features and diverse expressions independent of traditional media.This paper explores the characteristics of news texts in the new media environment based on the structural characteristics of the news texts and the content analysis of the language features pushed by many central-level WeChat public accounts,and analyzes the reasons for these Phenomenon.Through analysis,it is concluded that the level of social and economic development,the multi-competition between media,the changes in the needs of the audience and the development of media technology all affect the characteristics of the current WeChat news text at different levels.