新媒体技术使优秀传统文化传播“活起来”

New Media Technology can Activate the Traditional Cultural Diffusion

传统文化影响着今天人们的生活,并关乎文化强国的建设。但是当前我们的传统文化在内容传播和价值认知方面都面临着困难,需要创造性转化和创新性发展。新媒体技术有助于优秀传统文化走出困境:它为优秀传统文化的发展提供了源头活水,为优秀传统文化的传播注入了新的活力、提供了新的活动方式,并为优秀传统文化的复兴培养了更广泛的活跃主体,为优秀传统文化再次"活起来"提供了新的机遇。

New media technique influences our life and the cultural construction.Today,however, there are some predicaments within the content and the value of the traditional culture,so the creative transformation and innovative development of the traditional culture should be needed.New media technology can help the traditional culture get out of the predicament and provide probability to another culture activation,because it can provide new resources for the cultural development,inject new vitality into the cultural diffusion,make the cultural diffusion more flexible and cultivate more subjects for the diffusion of the traditional culture.Therefore the new media can provide new challenge and opportunity to the renaissance of our traditional culture.