论“一带一路”国际话语权的提升——基于首届“一带一路”国际合作高峰论坛Twitter传播数据的分析

On the Improvement of International Discourse Right on the Belt and Road: Social Network Analysis of Twitter Data of the First BRF

本文使用内容分析和社会网络分析方法,借助数据挖掘及数据可视化技术,以推特(Twitter)上关于"一带一路"高峰论坛的传播数据为研究对象,分析了Twitter平台上围绕"一带一路"高峰论坛(BRF)形成的相关议题及其话题子群,从而勾勒出"一带一路"在国际社交媒体平台上的传播网络结构。通过数据分析,我们评估了中国媒体在该话题中的传播效果。同时,本文也探索验证了子群结构与传播效果的相关性。我们认为,传播网络作为控制各类社会网络间信息流的基本结构,与传播效果正相关。因此,中国媒体要想提升"一带一路"话题中的国际影响力,其关键不仅在于要讲好"中国故事",还需要主动与"一带一路"传播场域中的关键节点和子群进行良性互动,从而进一步提升话语权。

Based on the data mining and visualize technology,this paper investigated how the Belt and Road was structured on Twitter during the first BRF.via the discourse analysis and social network analysis,we depicted the landscape of the B&R topic on Twitter and discovered a few influential subgroups.On the bases of this,we then explored how the Chinese social media accounts could improve their communication effect.Furthermore,we also explored the correlation between subgroup structure and communication effect.We found that the 'communication network,as the basic structure to control the flow of information among all kinds of social networks,is positively related to the communication effect.Therefore,in order to enhance the international influence,the Chinese media should not only tell "Chinese good story",but also interact with the key nodes and subgroups that are concerned with B&R in Twitter.