安徽服饰产业发展现状实证调查与分析

An Empirical Study of Development Status Quo of Anhui Apparel Industry

沿海产业转移背景下,安徽服饰产业如延续低附加值的老路,势必与国家转型升级发展战略相悖。以服装产业集群现状、服装品牌发展现状和徽派服饰地方特色文化艺术产业现状为观测点,运用调查、统计分析等方法,对安徽服饰产业现状进行实证研究。结果表明,皖南、皖中、皖北服装产业发展极不均衡,总体产业实力不强,只有以特色徽州文化为突破口、整合各地产业优势,打造徽派服饰整体品牌,才能实现安徽服饰产业的高质量振兴。

In the background of coastal industrial transfer, Anhui apparel industry, if still making low-added-value products, will inevitably go against the national development strategy for transformation and upgrading. This paper conducts an empirical study on the status quo of Anhui apparel industry cluster, its fashion brands and the local cultural and art industry of Anhui style Apparel by means of survey and statistical analysis.The results show that the apparel industry development is extremely unbalanced between southern, central and northern Anhui and is not strong enough as a whole. Only by taking Huizhou culture as a breakthrough, integrating industrial advantages of different regions, and creating a general brand image, can Anhui apparel industry be developed vigorously with high quality.