湖南省制造业50强企业多语种网站建设中的问题及对策研究

Countermeasures Against the Problems in the Construction of the Multilingual Websites of the 50 Manufacturers in Hunan Province

随着中国企业越来越多地参与国际竞争,作为企业国际化进程中的重要业务拓展渠道,企业多语种网站的建设质量不容忽视。以湖南省制造业50强企业的多语种网站尤其是英文版网站建设为例,其国际化程度不高,如网站Logo设计样式国际化程度不高、国际化栏目设置较少、在线营销能力不强、信息更新滞后等。针对这些问题,企业应提高认识,并借助于专业团队加强多语种网站的建设。

Nowadays,with the particiption of more and more enterprises and companies in China in the international competition,the construction of multilingual websites can never be overestimated.Taking the construction of the so multilingual websites of manufacturers in Hunan Province as an example,we have found that the website globalization is still not satisfactory,such as the poorly-designed website logos,low marketing ability,the delayed information and so on,which leaves much room for its improvement,in such areas as awareness of the enterprises,specialized team for the constructicn of the m'ultilingual websites.