《晨星》:商业美学的演进与民族话语的深耕

The Morning Star,The Evolution of Commercial Aesthetics and the Deep Cultivation of National Discourse

1922年创刊于上海的《晨星》,是第一本专门以国产电影为报道对象的电影刊物。主要以推介和宣传明星影片公司摄制的影片为发行内容,开启了电影公司出版电影特刊的先河,并通过与明星影片公司的联动效应,直接推动了20世纪20年代中期的"电影特刊时代",深刻影响了早期电影市场发展与商业景观的嬗变。《晨星》在实践其公共媒介的空间建构过程中,显露出了一种商业美学演进与民族话语深耕的交叉图景。

The Morning Star,which was founded in Shanghai in 1922,is the first film publication dedicated to domestic films.Its main content is to promote and publicize the films produced by Star Film Companies.And through the market linkage effect with star film companies,it directly promoted the "film special issue era"in the mid -1920s and profoundly affected the development of the early film market and the evolution of the commercial.Although it is a subsidiary film publication of the Star Film Company,The Morning Star shows a cross picture of the evolution of commercial aesthetics and the deepening of national discourse in the process of practicing the space construction of its public media.