公益广告创意思维的特点

Analysis on the Characteristics of Creative Thinking of Public Service Advertisements

公益广告以贴近生活、直观表现社会问题为题材,反映了人们追求正确的价值观和弘扬优秀的民族传统文化以及社会正能量,通过一定创意构思、意想不到的艺术表现方式和丰富深刻的内涵,达到影响人、感染人,最终潜移默化以及净化人们的行为和心灵的目的。因此公益广告本身所具有的社会性、视觉性、审美性的特点,是创意思维必须关注和思考的问题。

Public service advertisements are based on the theme of close to life and visual representation of social issues. They reflect people's pursuit of correct values and the promotion of excellent national traditional culture and positive social energy. Through certain creative ideas, unexpected artistic expressions and rich and profound connotations, affecting people, infecting people, and ultimately submeditating and purifying people's behavior and mind. Therefore, the social, visual and aesthetic char-acteristics of public service advertisements are issues that creative thinking must pay attention to and think about.