名牌产品企业对供应商的环境管理研究

Research on Famous Brand Product Enterprise's Environmental Management of Suppliers

围绕名牌产品企业对供应商的环境管理进行详细探讨。在探究名牌产品企业进行供应商环境管理的动机和已有实践的基础上,分析和总结管理策略以及在策略选择和实施中的关键问题。以名牌产品企业激励供应商减排为案例进行计算实验研究。结果表明,消费者的绿色偏好和利益相关者压力推动名牌产品企业进行供应商环境管理;订单分配和环境补贴是两种有效的管理策略;消费者具有环境偏好的情况下,名牌产品企业能够通过合理的订单分配达到既推动供应商改善环境表现又增加自身收益的双赢效果。

Famous brand product enterprise's environmental management of suppliers is discussed in this paper.Based on study of motives that stimulate famous brand product enterprise to carry out environmental management of suppliers and prac- tices of some enterprises,this paper summarizes the environmental management strategies and critical issues in selection and implementation of strategies.Then,a case is studied in which a famous brand product enterpris.e motivates suppliers to re- duce emissions.Results show that environmental preference of consumers and the pressure of stakeholders are motives.Or- der allocation and environmental subsidy are two effective strategies.When consumers are of environmental preference, through a reasonable order allocation strategy,famous brand product enterprise can simulate suppliers to improve environ- mental performance and also increase own income.