新媒体环境下网络舆情治理大数据能力建设研究

Big Data Capability Construction of Network Public Opinion Governance under the New Media Environment

[目的/意义]网络舆情治理关乎社会稳定和发展。新媒体环境的形成使得网络舆情变得更加复杂,大数据特征更加突出。因此,研究新媒体环境下网络舆情治理的大数据能力建设更加迫切。[方法/过程]通过对CNKI、万方、维普、百度学术、Web of Science、Emerald管理学期刊库和Springer Link进行相关研究检索,主要采用文献研究法,在对相关概念进行辨析后,探讨新媒体环境下网络舆情的新特点及建设大数据能力的必要性,最后提出建设新媒体环境下网络舆情治理大数据能力的思路。[结果/结论]发现网络舆情的大数据特征,如高增长、大规模在新媒体环境下得到加强,而且呈现出价值密度低、对抗性明显的新特点。并从舆情治理思维、舆情处理技术、人才培养体系以及舆情应急管理体系4个方面对大数据能力建设做了初步探讨,以期为相关研究提供借鉴,希冀助力网络舆情治理实践。

[Purpose/significance]Network public opinion governance is significant to social stability and development.The emergence of new media environment has made the network public opinion more complex,and the characteristics of big data have become more prominent.Therefore,it is very urgent to study the capacity construction of big data in the network public opinion governance under the new media environment.[Method/process]Through CNKI,Wan Fang,VIP,Baidu academic,Web of Science,Emerald management periodicals database and Springer Link for related retrieval,and using literature analysis method to examine relevant concepts,the paper explores the new characteristics of the network public opinion under the new media environment,the necessity of building the capability of big data analysis and how to build it.[Result/conclusion]The paper discovers the characteristics of big data in network public opinion,such as high growth,large-scale enhancement in the new media environment, and the emergence of low value density and obvious confrontation.From the aspects of governance thinking,dealing technology, personnel training,and emergency management of public opinion,a preliminary discussion is conducted on the construction of big data capacity,in order to provide references for subsequent research and promote the development of practical governance.