加强生态文明建设服务山西黄河文化旅游发展

Strengthen the Construction of Ecological Civilization and Serve the Development of Shanxi Yellow River Cultural Tourism

发展旅游是大力度推进生态文明建设的重要措施之一。为此急须梳理山西省黄河文化旅游发展的思路,深入挖掘旅游品牌要素,市场为主导运作;以沿黄4个市为单元,至上而下建设疗养旅游小镇、综合性旅游度假区、黄河魂精品旅游区、湿地休闲度假旅游区。最后从政策环境、旅游规划、品牌特色、管理市场化等方面提出发展黄河文化旅游的对策。

Developing tourism is one of the important measures of promoting the construction of ecological civilization. This paper reconceptualized the thinking of Yellow River cultural tourism development in Shanxi province,deep dived brand elements of tourism with market oriented operation; taking the 4 cities along the Yellow River as the unit,constructed the sanatorium tourist town,the comprehensive tourist area,the Yellow River soul boutique tourist area,the wetland leisure tourist area top-down along the Yellow River. Finally,this paper proposed the countermeasures of developing the Yellow River cultural tourism from the aspects of policy environment,tourism planning,brand features and management marketization.