广播媒体转型研究新视角:广播媒体社群系统建构

A New Perspective on Media Transformation of Radio:The Construction of Broadcast Media Community System

传统的广播媒体组织协作系统存在许多弊端,已不再适应当下的社会环境革命性变革,应建构一种全新的系统模型——广播媒体社群系统。构建广播媒体社群系统的方法和路径是:以创新为组织战略进行广播媒体组织变革,构建环境资源内聚与耦合的管道和平台,打造以主持人IP为中心的用户强关系,以及用服务体系赢得维护广播媒体社群系统的能力。

This essay restores the traditional radio organization collaborative system,pointing out that it no longer adapts to the current revolutionary changes in social environment,and proposes a new system model—the broadcast media community system. The methods and paths of constructing a broadcast media community system include: transforming the media organization with innovation as the organizational strategy,building a pipeline or platform to facilitate the cohesion and interconnection of environmental resources,creating a strong relationship with users by establishing the host IPs,as well as maintaining the competence of the media community system by creating a service system for users.