天津市城镇居民观看体育赛事现状调查研究

Research on Urban Residents’ Spectatorship of Sport Events in Tianjin

本文采用文献资料、问卷调查、数理统计等研究方法对天津市城镇居民观看体育赛事的现状进行了深入探讨,主要围绕天津市城镇居民观看体育赛事十个方面的情况和数据逐一展开了详细分析。研究发现,天津市城镇居民观看体育赛事的情况总体比较合理和健康,但也存在体育赛事观看人口比例偏低、观看赛事种类不够平衡、定价机制有待规范、体育消费模式尚未形成等方面的问题。在此基础上,本文也提出了借助京津冀协同发展战略机遇并发展符合天津特色的体育赛事、积极发展传统优势体育项目并着力推广户外运动和健身休闲项目、合理规范定价机制并培育观赛人群、充分利用北京冬奥契机并扩大冬季体育赛事影响范围等方面的建议。

By employing literature review,questionnaire and other research methods,this paper discusses the urban residents'spectatorship of sport events in Tianjin,mainly on the ten aspects of urban residents Tianjin watching sport events.The study finds that the situation of urban residents watching sport events in Tianjin is generally reasonable and healthy,but there are also some problems such as the low proportion of population in sport events,the imbalance of watching competitions,unreasonable pricing mechanism, incomplete formation of sports consumption and so on.On the basis of this,the research also proposes to make full use of the strategic opportunity of Beijing-Tianjin-Hebei integrated development,actively develop traditional advantageous sports and promote outdoor sports and leisure sports,regulate the pricing system and cultivate sports spectatorship,and expand the impact of winter sports by taking advantage of theBeijing Winter Olympics in 2022.