黄山市全域旅游发展实证研究

Empirical Research on the Development of Huangshan All-for-one Tourism

全域旅游已经成为目前中国旅游业最重要的发展战略。黄山市旅游业发展历史悠久,成绩卓著,是首批国家全域旅游示范区创建单位。但黄山市全域旅游发展还存在着资源整合尚未形成合力、产品有效供给不足、产业融合深度不够、目的地营销有待加强、服务智慧化优质化水平低等问题,需要结合全域旅游的发展理念,从做好全域旅游发展要素配置、推进旅游业供给侧结构性改革、培育壮大旅游产出主体、创新旅游宣传营销、完善旅游服务系统等方面推动全域旅游的发展。

All -for-one tourism has become the most important development strategy of China's tourism industry.Huangshan has a long history of tourism and outstanding achievements.It is the first batch of national all-forgone tourism demonstration area establishment units. However,the overall development of all-for-one tourism in Huangshan still remains problems,such as ,the resource integration has not combined yet,the effective supply of products,the depth of industrial integration is not enough,destination marketing needs to be strengthened,the level of service intelligence and low quality issues.To combine the development concept of global tourism is needed and encourage all-forgone tourism in optimizing resource distribution of all-for-one tourism development,promoting the structural reforms in the supply side of tourism,fostering and expanding the main body of tourism industry,innovating tourism promotion and marketing and improving the tourism service system.