江苏媒体深度融合发展瓶颈及对策研究

Research on Development Bottlenecks of In-depth Media Convergence and Countermeasures in Jiangsu Province

新时期舆论生态环境与媒体传播格局的深刻变化,以及互联网与信息技术发展的日新月异,驱动了传播领域的深刻变革。在传统媒体与新兴媒体融合共生的融媒体时代,互联网的高速发展使全球的媒体环境发生了重大变化,这不仅给传统媒体带来了危机,也给新兴媒体的生存带来了挑战。如何通过构建新平台、打造新模式、开辟新渠道、掌握新工具、进入新业态等途径,在新的传播格局中全面提高媒体的公信力、影响力、传播力与引导力,成为推进媒体深度融合进程中的一项重要研究课题。本文主要以江苏媒体作为研究对象,从内容、渠道、平台、经营、管理等方面,探索研究推进媒体深度融合发展的瓶颈与对策,为我国其他各省深入推进媒体融合发展提供借鉴与参考。

Public opinion ecology and media communication pattern in the new era as well as ever-developing internet and information technologies have contributed to profound reforms in the fields of public communication and journalism.In the age of media convergence when traditional media and new media coexist in a harmonious and symbiotic manner,the rapid advancement of the Internet has caused major changes in global media environment.This has brought challenges and crises to both traditional and new media.Therefore,improving the public credibility,influence, communication power and guiding force of the media comprehensively in the new communication pattern through building new platforms,finding new models,opening new channels,mastering new tools,and entering new formats becomes a significant research topic in the process of promoting the in-depth media convergence.This paper mainly takes Jiangsu media as a case study.From the aspects of content,channel,platform,operation and management,it explores and studies the bottlenecks and countermeasures of promoting in-depth convergence of media development so as to provide reference for other provinces.