碳标签产品“溢价”支付意愿及其影响因素研究

Research on Pay Willingness and its Influencing Factors Of Carbon Label Products "Premium"

在践行绿色发展理念方面,碳标签已逐渐成为各国政府撬动绿色经济的重要政策手段之一。企业使用碳标签就需要实现低碳生产以减少碳排放量,因此,相对于普通产品,企业的低碳产品生产决策行为取决于碳标签产品的消费者支付意愿及支付意愿的影响因素。本文首先探讨碳标签产品“溢价”支付意愿的价值特性及其影响因素;其次,选择研究方法、变量及计量模型研究案例企业碳标签产品“溢价”支付意愿,并实证分析碳标签产品“溢价”支付意愿的影响因素及程度。最后,结合研究结论给出低碳经济发展建议。

In terms of Practicing the concept of green development,Carbon label has gradually become an important policy means to develop green economy for governments.Enterprises need to achieve low-carbon production when using carbon labels,therefore,compared with ordinary products, enterprises'low-carbon production decision behaviors depends on the consumers'willingness and it's influencing factors to pay for carbon label products.Firstly,the paper analyzes carbon label products premium of pay willingness'value characteristics and its 'influence factor;Secondly,based on the selection of research methods,variables and metering model,the paper studies carbon label products'premium of pay willingness of real case enterprise and its influence factor and extent;Final,the paper gives suggestions for low-carbon economy development based on research findings.