摘要
当曼彻斯特城足球俱乐部在2008年被阿布扎比集团收购时,当沃尔沃汽车公司在2010年从福特转手至吉利旗下时,世人的扼腕痛惜与悲观预测一度不绝于耳。然而今天,曼城正以赏心悦目的方式踢着欧洲最具竞争力的足球,沃尔沃正以脱胎换骨的产品更新实现着市场认同的全面复兴。它们是传统品牌在多元文化时代下,通过来自新兴经济体的资本注入获得新生命力的佐证。
When Manchester City was acquired by Abu Dhabi United Group in 2008,messages of lament and predictions of dark future filled media.When Volvo was transferred from Ford to Geely in 203_0, similar reactions were met.Today,Manchester City is winning games all around in Europe in some of the most impressive ways,while Volvo is retaining its market reputation through radical updates of their cars.They are the success stories of capitals from emerging economies breathing new lives into old brands.
出处
《世界建筑》
2018年第12期8-9,共2页
World Architecture
