文化“异质性”的民族特色产品贸易研究

On the Trade of National Characteristic Products in the "Heterogeneity" of Culture

民族文化影响使得很多民族特色产品具有文化"异质性",这是民族特色产品的客观现实。文化异质特征对民族特色产品的贸易有利有弊,在民族特色产品贸易过程中需要权衡利弊,采取文化策略、差异策略、品牌策略、教育策略,以此克服弊端,发扬优势,助推民族特色产品的贸易发展。

The influence of national culture makes many products with national characteristics have cultural "heterogeneity", which is the objective reality of products with national characteristics. Cultural heterogeneity has advantages and disadvantages on the trade of products with national characteristics. It is necessary to weigh the advantages and disadvantages in the course of trade of the national characteristic products, and adopt the strategies of culture, difference, brand and education to overcome the disadvantages, carry forward the advantages and promote the development of the trade of the national characteristic products.