论商业插画的价值面向

On the Value Orientation of Business Illustration

商业插画是艺术作品与商品经济的结合,商业赋予插画以经济价值,插画增加了商业的审美意蕴。商业插画首先是艺术作品,然后才是商品,最终属于人类的精神文化产品。所以,商业插画的价值面向主要有三个层次,即审美价值、经济价值和文化价值。

Business illustration was the combination of art and economy,Business gave illustrations to economic value and meanwhile illustration added aesthetic meaning to business.First of all,the business illustration was a work of art,then a commodity,and ultimately a cultural product.Therefore,the value of business illustrations contained three main levels,namely aesthetic value,economic value and cultural value.