网络新媒体下主流意识形态教育话语方式创新

Towards a New Discourse and Methodology in Mainstream Ideology Education

当今网络新媒体的飞速发展,在为高校主流意识形态教育的话语和方式提供新的发展空间和机遇的同时,也带来许多不利因素和严峻的挑战,使得主流意识形态教育话语与方式显得比较滞后。创新高校主流意识形态教育话语与方式,应结合当代大学生的兴趣、习惯,借鉴网络新媒体话语与方式的特点、规律,在确保意识形态安全的前提下,将传统严肃、抽象的话语转化为形象、生动的话语,将传统灌输、说教的方式转化为互动、轻松的方式。

The rapid development of new network media nowadays has created new development space and opportunities for the discourse and methodology of mainstream ideology education at universities. But this has also brought about a range of disadvantages and severe challenges,highlighting the backwardness in both discourse and methodology. Therefore,it is necessary for universities to innovate their discourses and methods in light of current student interest. To be specific,by drawing on the features and rules of new network media,efforts can be made to transform the traditional serious and abstract discourse into a vivid one and in the meantime,turn the outdated spoon-feeding teaching into an interactive and relaxing method on the premise of ideological safety.