上海品牌评价实践与发展趋势分析

上海是全国最早开展品牌评价的城市。本文通过国内外评价品牌的几种主流模式和品牌评价标准体系分析,以及上海品牌评价的实践和探索,对如何进一步客观评价品牌,培育好、维护好上海品牌,为卓越的全球城市建设提出了建议。

Shanghai is the first city in the country to carry out brand evaluation.This paper analyzes several mainstream models and brand evaluation standards system at home and abroad.With the practice and exploration of Shanghai brand evaluation,the paper provides the suggestions on how to further objectively evaluate the brand,cultivate and maintain the Shanghai brand,which contributes to the urban construction of prominent global city.