如何讲好中国文物的故事——论中国文物故事传播体系建设

How to Tell the Stories of Chinese Cultural Relics: Building a Communication System for Chinese Cultural Relics

"让文物活起来"是新时代我国文物工作的重大历史使命。"让文物活起来"的关键是要讲好文物的故事。要讲好文物的故事,必须构建完整、有效的文物故事传播体系:第一要挖掘文物背后的历史文化,做到见物、见人、见精神,这是基础和前提;第二要做好文物历史文化故事的策划编剧,"内容为王";第三要开拓平台,不断创新文物故事传播的方式。只有这样,文物才能真正"活起来"。

"To bring cultural relics to life"is a historical mission of China's cultural relies cause in the new era.The key to fulfill this mission is to build a complete and effective communication system to tell stories of cultural relics.To do so,the first and most important is to explore the history and culture behind cultural relics and to sort out,process and produce public knowledge about them so that the audience can see history,historical figures,and spirits through these cultural relics.Additionally,as "content is king",a good narrative strategy is primary.Also primary is to make innovation on new ways and approaches in which sto- ries about cultural relics can be told.Only with these resorts can cultural relics be brought to life.