海南医疗旅游产业发展策略研究——基于泰国、印度经验的分析

Studying on The Development Strategy of Medical Tourism Industry in Hainan Based on The Empirical Analysis of Thailand and India

医疗旅游逐渐成长为一个极具潜力的重要产业,泰国、印度已成长为世界最重要的医疗旅游目的地国之一。政府的产业扶持政策、高水平的医疗服务能力、差异化产品策略与低价策略、高品质的医疗旅游服务产品是两国医疗旅游产业成功的重要因素。海南在医疗旅游产业发展中具有独特的优势,通过清晰定位、精准施策,不断完善医疗旅游支持政策、提高医疗服务水平、开发特色产品以及加强医疗旅游公共服务体系建设,对于医疗旅游产业发展有重要作用。

Medical tourism is recognized as an important industry with immense growth potential,especially in Thailand and India,which were supported by the factors of governmental industrial supporting policy,high -level capability of medical services,differentiated product and low price strategy,and high -quality medical tourism products.It is suggested for the development of medical tourism industry in Hainan by clearly positioning the strategy,perfecting the support policy,improving the quality of medical services,developing characterized products and constructing the public service system of medical tourism.