石化销售企业发展旅游业务的可行性分析与探索

Feasibility Analysis and Exploration of Developing Tourism Business in Petrochemical Sales Enterprises

由于旅游出行全环节产业链包括油品服务和汽车后市场服务等多个环节与石化销售企业经营的油品、非油品及其他增值服务相适应;加油站消费群体与自驾出游群体高度契合,从旅游沿线加油站和旅游型服务区特征的视角,分析探索了销售企业旅游服务发展策略和旅游业务创新模式,包括新旅游环境下与销售企业的关联油品和非油业务自身发展的需要,石化销售企业具备的声誉、品牌、销售网点规模、客户与员工等优势,旅游沿线加油站和旅游型服务区建设及发展以及消费者的需要等,提出了石化销售企业发展旅游服务的策略,线下产品自营、线上平台运营、线上线下一体化、线上线下平台+特色产品的品牌发展模式,将旅游项目打造为一个产业的建议。

Faced with the rapid growth of domestic tourism in recent years,the full integration of tourism into the national strategic system,the rapid rise of self-driving travel and tourism consumption market, and the need for the development of oil and non -oil businesses in petrochemical sales enterprises,the relationship between the development of tourism consumption market and petrochemical sales enterprises is analyzed,and the advantages of petrochemical sales enterprises in terms of reputation and brand,sales network scale,customers and employees,and government public relations are pointed out.The concepts of tour line gas station and tourist oriented service area are introduced.The demand of consumers is analyzed,the strategies of developing tourism services for petrochemical sales enterprises are put forward,and the brand development mode involving self -management of off -line product,on -line platform operation,online and off-line integration,on-line and off-line platform +characteristic products is.explored,which provides a reference for petrochemical sales enterprises to develop tourism business.