体验式消费行为下湘潭市窑湾商业空间营造

The Influence of Experiential Consumption Behavior on the Commercial Space Design of Yaowan in Xiangtan City

本文以湖南省湘潭市窑湾地区商业空间作为主要研究对象,从人的行为和心理需求出发,融合自然环境要素和社会文化要素,分析窑湾地区特有的文化和当地居民的日常行为与活动尺度,进而研究这些地域性的行为活动对窑湾地区滨水商业空间环境设计之间的联系,从而系统的总结出城市商业建筑外部空间营造的基本策略。

commercial space in xiangtan city of hunan province kiln bay area as the main object of study, starting from the behavior and psychological needs of people and natural environment and social culture elements, analysis of kiln bay area unique culture and local residents daily behavior and activity scale, and then studies the regional activities of kiln bay area and the connection between the waterfront commercial space environment design, thus system summarized urban commercial building outer space to create the basic strategy.