公共危机事件中地方政府新闻发布的能力研究

Research on Local Government's Ability in News Release on Emergent Public Affairs

地方政府在公共危机事件中的新闻发布是地方政府信息公开、控制舆情、有序引导、稳定公众情绪的关键。地方政府的新闻发布效果主要受其整体治理能力、自身组织能力、沟通协调能力、运用媒体能力、效果评估反馈能力的制约和影响。地方政府在公共危机事件的新闻发布,通过提升这五方面的能力,从而提高其在公共危机事件中的新闻发布效果,维护社会和谐稳定。

The news release of local government in emergent public affairs is the key to its information disclosure,public opinion control and orderly guidance,and the stabilization of public sentiment.The effect of local government's news release is mainly restricted and influenced by its overall governance ability, organizational ability,communication and coordination ability,the ability to use the media and the feedback ability of the effect evaluation.By promoting these five aspects of the ability,the local government can improve the effect of news release in dealing with emergent public affairs and maintain social harmony and stability.