图形设计中“二十四节气”文化元素应用研究

Application Research of "Twenty-four Solar Terms" Cultural Elements in Graphic Design

"二十四节气"是中国优秀传统文化的重要组成部分,遵从、效法实践着"道法自然"等传统哲学思想,通过对"二十四节气"中所体现的自然现象、历史文化、风俗习惯三个方面的文化元素提炼,运用色彩搭配、聚集图形、文字分解重构、图形同构、意象联想等设计手法和表现形式进行应用实践,是对现代图形设计的创新发展,也是彰显传统文化魅力,提高民族自信心,增强民族文化认同感的重要手段。

The 24 Solar Terms" is an important component of Chinese excellent traditional culture. It follows and implements the traditional philosophy of "Taoism follows nature". Refining the cultural elements of natural phenomena, historical cultures and customs embodied in The 24 Solar Terms" and implying the design techniques and expression forms of color collocation, aggregation graphics, text decomposition and reconstruction, graph isomorphism, image association into practice is an innovative development of modern graphic design as well as an important means to highlight the charm of traditional culture, improve national self-confidence and enhance the identity of national culture.