摘要
系列化的新产品开发同生物的繁衍生殖一样存在进化现象,因而产品识别的制定是一个动态过程。并且产品识别也存在进化的方向和特点。以自然选择促使生物进化的视角来看待、研究产品识别的构建,具有更可靠的研究依据并更能有效地指导新产品的设计。
Serialized new product development has the same evolutionary phenomena as biological reproduction, and therefore product identification is a dynamic process. And product identification also has the direction and characteristics of evolution. The use of natural selection to promote the perspective of biological evolution to view and study the construction of product identification has a more reliable basis for research and can more effectively guide the design of new products.
基金
天津科技大学基金项目《天津市农业品牌规划、设计及推广》项目编号:201801090
关键词
进化
产品识别
产品设计
自然选择
evolution
product identity
product design
natural selection
