现代审美语境下滩头年画图案的传承与创新研究

The Inheritance and Innovation of Tantou New Year Pictures in the Modern Aesthetic Context

传统模式下的滩头年画的处境面临诸多的问题,在现代审美语境下滩头年画的传承与创新迫在眉睫。滩头年画图案的形、色、形式及制作工艺是滩头年画造型的核心,对形的古拙韵味的继承,题材的创新,对明艳火辣色的继承、色块大小局部的创新,对滩头年画构图规律及形式法则的继承,对制作工艺的创新,更有利于设计出符合时代审美的滩头年画图案,加之迎合文创产品的热潮开发滩头年画的文创衍生品,可以更好地推动滩头年画的保护与发展。

The situation of Tantou New Year pictures under the traditional mode faces many problems. In the modern aesthetic context, the inheritance and innovation of Tantou New Year pictures are at the top priority. The shape, color, form and production process are the core of the Tantou New Year pictures. The continuity of the plain figure formed in ancient times, the creation of the subjects and the color blocks, the inheritance of bright colors, the composition and form rules, and the innovation of the craftsmanship of the Tantou New Year pictures are more conducive to aesthetics of design that conforms to the public aesthetics in the era. Tantou New Year pictures, coupled with the enthusiasm of cultural products to develop Tantou New Year's cultural and creative derivatives, to further promote the protection and development of Tantou New Year pictures.