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用核心价值设计润滑油技术服务 被引量:11

Designing Lubricant Technology Service with Core Value
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摘要 润滑油技术服务需要进行精心策划和认真设计,提升质量,形成竞争优势。润滑油技术服务设计追求顾客满意度,通过一连串触点与体验的设计,实现供需两方的双赢。服务设计从塑造价值主张开始,经过整体体验规划、产品/服务设计、销售推广,到最后组织结构转型。 The technical service of lubricating oil needs to be carefully planned and designed to improve the quality and form a competitive advantage.The design of lubricating oil technology service seeks customer satisfaction,realizes the win -win between the two parties of supply and demand through a series of contact and experience design.Service design begins with the creation of value proposition,through the overall experience planning,product/service design,sales promotion, and organizational structure transformation.
作者 冯彦辉 FENG Yan-hui(East China Technical Support Center,SINOPEC Lubricant Co.,Ltd.,Shanghai 200137,China)
出处 《润滑油》 CAS 2018年第6期6-10,共5页 Lubricating Oil
关键词 市场营销 服务设计 技术服务 润滑油 marketing service design technical service lubricating oil
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