摘要
润滑油技术服务需要进行精心策划和认真设计,提升质量,形成竞争优势。润滑油技术服务设计追求顾客满意度,通过一连串触点与体验的设计,实现供需两方的双赢。服务设计从塑造价值主张开始,经过整体体验规划、产品/服务设计、销售推广,到最后组织结构转型。
The technical service of lubricating oil needs to be carefully planned and designed to improve the quality and form a competitive advantage.The design of lubricating oil technology service seeks customer satisfaction,realizes the win -win between the two parties of supply and demand through a series of contact and experience design.Service design begins with the creation of value proposition,through the overall experience planning,product/service design,sales promotion, and organizational structure transformation.
作者
冯彦辉
FENG Yan-hui(East China Technical Support Center,SINOPEC Lubricant Co.,Ltd.,Shanghai 200137,China)
出处
《润滑油》
CAS
2018年第6期6-10,共5页
Lubricating Oil
关键词
市场营销
服务设计
技术服务
润滑油
marketing
service design
technical service
lubricating oil