纪高尚:马拉松让城市更具魅力和活力

Ji Gaoshang: Marathon Makes the City more Attractive and Vibrant

奔跑的人群,穿行城市街道,勾勒着流畅的线条,如同流动的旋律,彰显着城市的动感和活力。不知从何时起,"牵手"马拉松的青岛,成为跑友们的"心中一站",吸引着他们从天南海北赶来,以奔跑的名义,相聚青岛、爱上青岛。对于城市而言,一场成功的马拉松更像是一场嘉年华,它展示着城市的活力和魅力、考验着城市的软实力、提升着全民健身的热度,无疑是一次名利双收、多方共赢的自我宣传和营销。近日,本刊记者专访青岛市体育局局长纪高尚,听他谈马拉松对青岛的影响。

The historical and cultural deposit of a city will be embodied in carefully selected classic urban landscape and become the quintessence of the city card presented to all runners. Except marathon, there are no other sports that have this kind of unique but appealing feature; it is a soft index of "city card".In terms of marathon race, as city image is the external presentation of city culture, marathon elevates city grade to some extent; as city spirit is the internal connotation of city culture, marathon highlights city style. In addition, marathon race integrates various cultural resources in the host city, gradually creates a cultural brand of sporting events, drives and propels the organization of big events as well as public sports and cultural activities in the host city, enhances the health of its citizens, changes the old lifestyle and living habits of its citizens,greatly promotes the development of sports and cultural industries, and develops core cultural competitiveness of the host city.