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团体标准品牌化建设及应用研究 被引量:1

Research on Social Organization Standard Branding and Application
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摘要 伴随着我国市场经济的发展和贸易的需求,我国政府适时调整了标准供给的种类,新标准化法将团体标准纳入其中,并大力鼓励开展团体标准业务,团体标准在全国范围内广泛开展的同时,出现了重复制定等问题。标准正在我国各行业领域发挥着重要作用,本文探索团体标准品牌化建设及如何促进标准应用提供相关的建议。 With the development of China's market economy and the demand for trade,the Chinese government has adjusted the type of standard supply in a timely manner.The newly revised Standardization Law of China incorporates social organization standards and strongly encourages the development of social organization standards business.At the same time,social organization standards are widely implemented throughout the country with the rising problems such as duplication of formulation.Standards are playing an important role in various industries in China.This article explores the branding construction of social organization standards and provides relevant suggestions on how to promote the application of standards.
作者 来永钧 谢淑娟 陆洲 LAI Yong-jun;XIE Shu-juan;LU Zhou(Shandong Institute of Standardization;Shandong Standardization Association)
出处 《标准科学》 2018年第12期135-137,共3页 Standard Science
关键词 团体标准 标准化 战略布局 品牌化 social organization standard standardization strategic layout branding
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