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理想与现实:40年来中国国家形象变迁 被引量:22

Ideal and Reality:Changes in China's National Image over the Past 40 Years
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摘要 40年来,随着改革开放的深入、综合国力的提升,中国的国家形象也发生了重大的变化。表现为从贫穷走向富裕,从弱国转身为强国;从闭塞走向开放;从一个落后的国家转身为一个先进的国家;从韬光养晦到有所作为、积极进取,呈现出继续发展、充满活力、独立自主的大国形象。这就是现实的中国形象。相对于习近平主席描绘的理想的中国形象,即"四个大国"形象,还存在着一定的落差。中国理想国家形象的建构,需要我们心无旁骛,全面深化改革开放,坚持把自己的事情做好,把自己的国家建设好。还要站在国家战略的高度,加强顶层设计,统一筹谋内外传播,将传播效率发挥到极致。 Over the past 40 years,with the deepening of reform and opening up and enhanced overall national strength, China's national image has undergone major changes.It has changed from poverty to prosperity and from a weak country to a strong country;from occlusion to openness;from a backward country to an advanced country;from keeping a low profile to trying to make a difference,showing the image of a major power with continued development,full vitality and independence.This is the image of China in reality.Compared with the ideal image of China depicted by President Xi Jinping,that is,the image of China as a major power,there is still a certain gap.To achieve the goal of the ideal national image,we should make unwavering efforts to comprehensively deepen reform and opening up,persist in doing our own things well and improving our country.We must also take into consideration the national strategy;strengthen the top-level design;make overall planning on the internal and external communications;and maximize the efficiency of communication.
作者 张昆 Zhang Kun
出处 《学术前沿》 CSSCI 北大核心 2018年第23期84-91,共8页 Frontiers
关键词 国家形象 现实形象 理想形象 国家传播战略 改革开放 national image realistic image ideal image national communication strategy reform and opening up
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