由“非遗”资源到文化产业——泉州提线木偶戏产业化发展路径研究

From “Intangible Cultural Heritage” Resources to Cultural Industries:A Study on the Development of Marionette Opera Industrialization in Quanzhou City

随着经济全球化、文化多元化的深入发展,大众文化已无孔不入地渗透到人们的日常生活之中,传统民族社会原有的文化边界正在日益消解。长期依附于泉州地区俗礼科仪的提线木偶戏逐渐失去了原有的文化土壤,生存状况令人堪忧,凸显了能否让"提线木偶戏活化续存"的时代疑问。新时代全面复兴传统文化的国策,为提线木偶戏产业化发展提供了新的机遇。从"非遗"文化资源到文化产业,也是这一古老戏曲艺术赓续与薪传的内在需求。提线木偶戏的产业化需要围绕强化传承群体的责任意识、与时俱进谋求创新、构建立体的传播渠道、与文旅产业的融合及延伸提线木偶戏产业链几个维度展开,逐步实现以产业化恢复"造血"功能,进而实现"活化"传承与经济价值的双赢。

With the deepening development of economic globalization and cultural diversity,mass culture permeates peoples daily life,and the original cultural boundary of traditional national society is being gradually eliminated.The Muppet Opera,which has been attached to the folk ceremony in Quanzhou area for a long time,has gradually lost its original cultural soil,and its living condition is worrying,which highlights the question of the age of "Marionette survival".The national policy for the comprehensive reviving traditional culture in the new era provides new opportunities for the development of Marionette Industries.From "Intangible Cultural Heritage"cultural resources to the cultural industry,it is also the inherent demand of this ancient opera art.The study suggests that,the industrialization of the Marionette needs to revolve around enhancing the sense of responsibility of the heritage community,keeping pace with the times of innovation,building up a solid communication channel,integrating with the marionette industry and extending several dimensions of the Marionette industrial chain,the gradual realization of industrialization to restore the function of "blood-making", and thus to "activate"the inheritance and economic value of win-win.