冬奥背景下北京市智慧旅游建设可行性研究

Feasibility Study of the Construction of Beijing Smart Tourism Under the Background of Winter Olympics

论文利用SWOT分析,对2022年冬奥会背景下北京市智慧旅游城市建设进行了可行性研究,分析了北京市的优势、劣势、机遇和威胁,最后根据分析结果对北京市抓住冬奥会机遇,建设智慧旅游城市提出了建议。

Based on the SWOT analysis,this paper conducts a feasibility study on the construction of Beijing smart tourism city under the background of 2022 olympic games,and analyzes the advantages,disadvantages,opportunities and threats of Beijing.Finally,based on the analysis results,the paper puts forward suggestions for Beijing to seize the opportunity of winter olympics and build a smart tourism city.