创业平台赋能对创业绩效的影响:基于“海尔+雷神”的案例研究

The Impact of Entrepreneurial Platform’s Empowerment on Entrepreneurial Performance: A Case Study Based on “Haier + Thunderobot”

创业平台赋能如何影响创业绩效,现有文献尚无有力的解释。本文选取"海尔+雷神"为研究对象,运用案例研究方法,构建了创业平台赋能对创新绩效影响的理论模型。研究发现:①创业平台通过由信息权、机会权、资源权构成的结构赋能,由传授经验、解决难题、提高能力构成的领导赋能,由控制力、影响力、效能感构成的心理赋能,由资源识别、资源获取、资源利用构成的资源赋能,由粉丝文化、互动文化、共享文化、创新文化构成的文化赋能,共同构成创业平台赋能的5个维度,赋能给创业企业。②极致的用户体验带来了用户数量、用户黏性与研发效率的不断增加,而用户差评能得到产品研发的启发,进而有力地促进了销售数量、销售收入、资本估值与融资能力的提高,最后实现了创业绩效的大幅提升。本文启示在于,创业平台对创业企业是赋能,而不仅是管理与激励;多维视角的赋能,有利于促进创业平台对创业绩效的影响;用户导向的竞争力指标,适合于评价通过基于互联网创业平台的创业绩效;了解用户差评对提升初创企业的竞争力至关重要。

As there is not enough literature explaining how entrepreneurial platform’s empowerment affects entrepreneurial performance, this paper selects "Haier + Thunderobot" as the research object and uses case study method to construct a theoretical model for the impact of entrepreneurial platform’s empowerment on innovation performance. The study finds that:①Entrepreneurial platform’s empowerment for start-ups consists of five aspects, i.e. structure empowerment composed of rights to information, rights to opportunity and rights to resources, leadership empowerment composed of delivering experience, solving problems and improving abilities, psychological empowerment composed of control, influence and self-efficacy, resource empowerment composed of resource identification, resource acquisition and resource utilization, as well as culture empowerment composed of fans culture, interactive culture, share culture and innovative culture. ②Excellent user experience brings increase in number of users, user viscosity and R&D efficiency, while users’ negative comments would be able to inspire and promote the R&D of the product, thus effectively promoting sales volume, income, capital valuation and financing ability and finally, entrepreneurial performance has been improved. The implication of this paper is that the entrepreneurial platform empowers start-ups, in addition to offering management and incentive. Empowerment from multi-dimensional perspectives can promote the impact of entrepreneurial platform on the entrepreneurial performance. The user oriented competitiveness index is suitable for the evaluation of entrepreneurial performance based on Internet entrepreneurial platform. A detailed understanding of users’ negative comments plays an important role on the improvement of start ups’ competitiveness.