中国自主品牌手机在国际市场占有率不理想成因及对策

The Causes and Countermeasures of the Unsatisfactory Market Share of China's Own Brand Mobile Phones in the International Market

国内智能手机行业近几年发展速度加快,并不断向海外市场扩展,但市场占有率与苹果、三星等知名品牌尚有很大差距,原因包括出口地过于集中、进口地政府政策限制、消费方式限制或技术限制等。建议国内职能手机行业应增加研发投入并注重消费者需求以提高产品竞争力,同时应积极开发"一带一路"沿线国家市场。

In recent years,the domestic smart phone industry has been accelerating its development speed and expanding to overseas markets,but its market share is still far from that of apple,Samsung and other well-known brands.The reasons include the over-concentration of exports,government policy restrictions on imports,consumption mode restrictions or technical restrictions.It is suggested that the domestic functional mobile phone industry should increase investment in research and development and pay,attention to consumer demand to improve product competitiveness,and at the same time actively develop the market along the "One Belt And One Road" countries.