中医健康养生文化的创造性转化及其新媒体传播研究进展

Research Progress of the Creative Transformation of Traditional Chinese Medicine Health Culture and Its New Media Communication

综述了中医健康养生文化的创造性转化及其新媒体传播研究进展,认为随着传媒技术的发展、传播信息的海量增长和传媒机构的快速扩张,富有亲民特征的"中医健康养生文化"成为备受大众传媒机构及各类新媒体平台青睐的选题。中医健康养生文化在大众媒体呈现出一幅"多种源头、多种途径、多种语境、多种形式"的传播新景观。

Tbe author reviewed the research progress of the creative transformation of traditional Chinese medicine health culture and its new media communication,and believed that with the development of media technology,the massive growth of information dissemination and the rapid expansion of media organizations,the "health culture of traditional Chinese medicine"with the characteristics of being close to the people has become a popular topic among mass media organizations and various new media platforms.In the mass media,TCM health and health preservation culture presents a new landscape of "multiple sources,multiple pathways,multiple contexts and forms".