上海的文学产业化态势及其待解问题

The Trend of Literature Industrialization in Shanghai and Its Unsolved Problems

在21世纪文化创意产业作为国家重大战略的社会历史语境下,上海文学呈现新的气象,文学的产业化则是其重要表征之一。上海文学的产业化主要表现在文化产业形态丰富,作家身份的市场化和城市公共文化服务的提升与完善,这既与国际文化创意产业模式的迅速接轨,也有其独具特色的智慧与创造。但存在的问题也不容忽视,文学产业的核心在于内容创新,持久繁荣的关键是人才,文化批评是重要机制,政府层面的市民公共文化服务要营造必要氛围。

In the social and historical context of cultural and creative industries as a major national strategy in the 21 st century, Shanghai literature presents a new trend with the industrialization of literature being one of its important features. The industrialization of Shanghai literature is mainly manifested in the abundant forms of cultural industries, the marketization of writers’ identity and the improvement and perfection of urban public cultural services, which is not only in line with the rapid development of international cultural and creative industries, but also demonstrates its unique wisdom and creativity. But the existing problems can not be ignored. The core of literary industry lies in the innovation of content, and the key to lasting prosperity lies in the talents. What’s more, cultural criticism is an important mechanism, and the public cultural service at the government level should create the necessary atmosphere.