媒介融合背景下职业教育观念转变的新进路——基于议程设置理论

The New Path of Changing the Idea of Vocational Education in Media Convergence——Based on the Agenda-setting Theory

提升职业教育吸引力是职业教育的关键问题。我国已经建立起世界上最大规模的职业教育体系框架,成为名副其实的职业教育大国,实现职业教育大国向职业教育强国的跃升需要转变鄙薄职业教育的观念。职业教育观念是影响职业教育吸引力的重要因素,传媒是转变职业教育观念的新进路。在媒介融合背景下,运用传播学议程设置理论,分析传媒在职业教育传播中存在的负面性报道、应付式报道和边缘化报道问题,提出利用内容融合、渠道融合和平台融合实现职业教育观念变革。

Enhancing the attractiveness of vocational education is the key issue of vocational education. China has established the biggest system of vocational education in the world and become a country with the biggest vocational education scale. From a country with the biggest vocational education scale towards a country with the most developed vocational education needs to change the idea of despising vocational education. The idea of vocational education is a key factor influencing the attractiveness of vocational education. Media is the new path of changing the idea of vocational education. Under the background of media convergence, based on the agenda-setting theory, analyzing the problems of vocational education communication in media, such as negative report, perfunctory report and marginalized report, and putting forward to use content convergence, channel convergence and platform convergence to transform the idea of vocational education.