新媒介语境下长春高校图书馆资源信息传播对策研究

Research on the Countermeasures of Information Dissemination of Changchun University Libraries in the New Media Context

图书馆资源信息传播体系的完善对于国人阅读习惯的培养以及全民阅读活动的推广发挥着重要作用。高校图书馆资源信息传播状况直接影响馆藏资源和图书馆公共活动信息内容能否有效到达受众群体,而通畅的信息传播渠道也是保证受众(读者)与传播者(图书馆)双向互动,完善图书馆资源信息传播体系的重要一环。调研显示,长春地区部分高校图书馆资源信息传播体系存在一定的缺失,新媒体信息传播渠道建设亟待重视。健全完善高校图书馆资源信息传播体系,提升信息传播效率和覆盖率,才能适应新媒介语境下的信息传播环境。

The profection of library resource information communication system plays an important role in the cultivation of the Chinese reading habits and promotion of national reading activities. The information dissemination of the resources of university library has a direct impact on if the collection resources and the library public activities information content can effectively reach the audience, and the unobstructed information dissemination channel is to ensure the two-way interaction of the audience( readers) and the communicators( libraries),which is an important link to improve the library resource information dissemination system. The research shows that there are some deficiencies in the resource information communication system of some university libraries in Changchun, and the construction of new media information communication channels needs attention. In order to adapt the information communication environment under the new media context,we can improve the information dissemination system of university library resources and improve the efficiency and coverage of information dissemination.