基于UTAUT的移动图书馆用户使用意愿实证研究

An Empirical Research on Users' Behavioral Intention of Using Mobile Library Based on UTAUT

获取用户使用移动图书馆的影响因素,对于提升移动图书馆服务质量具有实践指导意义。在UTAUT模型的基础上,加入任务—技术匹配度变量,构建了移动图书馆用户使用意愿研究模型,面向高校学生获取样本数据进行实证分析,获取影响用户使用移动图书馆的主要因素。实证发现,绩效期望、便利条件、任务—技术匹配度和社会影响等因素正向影响高校学生对移动图书馆的使用意愿,而努力期望不影响学生对移动图书馆的使用意愿,性别对用户行为具有调节作用。

Obtaining the factors that influence users using mobile library has practical guidance signiticance for improving the quality of mobile library services.A users'behavior research model of mobile library based on the UTAUT is constructed with the help of task-technology fit.Data collected from college students was used for empirical analysis in order to analyze the main factors'that affect users using mobile library.Empirical results show that performance expectation,facilitated condition,task-technology fit,and social influence positively affect college students'intention to use mobile library,while effort expectation doesn't affect students' willingness,and gender has a moderating effect on user behavior.