森林旅游者碳补偿决策行为及其影响因素——基于江西省11个典型森林公园1686份样本数据

Forest Tourists’ Decision-making Behaviors of Carbon Offset and Its Influencing Factors——Based on the Data of 1686 Samples from 11 Typical Forest Parks in Jiangxi Province

旅游碳补偿对推行低碳旅游、构建低碳社会有重要意义,其核心是旅游者碳补偿行为。文章基于江西省11个典型森林公园1686份旅游者有效调查样本数据,通过相关分析、因子分析、Logistic回归分析等统计分析法,对森林旅游者碳补偿决策行为及其影响因素进行实证分析。结果显示:决策行为与压力惧怕、制度担心、生境焦虑、未来信心、有用性、成本态度、自我投入、社会责任等因素有关,并据此构建了旅游者碳补偿决策行为预测模型。

Tourism carbon offset is of great significance for the implementation of low-carbon tourism and the construction of a low-carbon society. The core of it is the forest tourists’ carbon offset behaviors. Based on the statistical data of 1686 tourist samples in 11 typical national forest parks in Jiangxi Province, this paper empirically analyzed the forest tourists’ decision-making behaviors of carbon offset and their influencing factors through correlation analysis, factor analysis and logistic regression analysis. The results showed that: decision-making behavior is related to stress fear, institutional fear, habitat anxiety, future confidence, usefulness, cost attitude, self-devotion, social responsibility and other factors. Based on this, several predictive models of carbon offset decision-making behavior for tourists were set up.